Start with the why, but know the how.

Successful companies, at first glance, look similar – strong leaders, a sound strategy, innovative products. However, there is a difference between them, each has an individual approach to how to achieve the set goal with daily steps. We may have a source of inspiration, a big goal, a valuable idea, a sincere desire, but if we do not know how to turn this goal into daily decisions, actions, behavior, then everything remains an idea.

Interestingly, the strongest ‘why’ cannot exist without a structure of action, a ‘how’. There are people who have an unerring internal compass, see the path and know how to walk on this path. This “how” is often formed into beliefs and principles that show the way when the direction is unclear, and this is where it is important to understand that knowing only the “how” is not enough. It should become the foundation of the company’s culture, because as the team grows and the company’s culture expands, it is important to maintain internal principles. Therefore, there must be people on the team who take responsibility for protecting and implementing the “how”. As time goes by, it is these people and these principles that remind us where we were going.

In order for ideas to become real actions, it is necessary to carefully and honestly observe everyday decisions. It is important not only to see, but also to understand how your actions resonate with the values that are important to the team and on which it stands in the long term. It is this thinking and understanding that creates a path between the big goal and the real connection of everyday practice, and along this path ideas come to life and become change.

The PACT framework is a practical and flexible tool that helps the team transform the “why” into the daily “how”. In the first stage, define the goal and mission (Purpose) – the value foundation that is the heartbeat of your idea or activity. Then, create specific actions (Actions) – daily actions that put that value into practice. The next step is Consistency – rituals, habits, or team agreements that ensure that these actions are consistently implemented. Finally, add a simple monitoring mechanism (Tracking) that will help you understand how much this process is creating real change and how far you are moving towards the goal. PACT creates a cyclical and living practice that aligns daily decisions, values, and vision. PACT is a useful tool for those who don’t just believe in setting a goal and realize that daily action, its repetition, transforms an idea into a culture.