Key Responsibilities:

• Adapt and effectively implement the global brand strategy in the Georgian market;
• Develop and manage the annual marketing and communication plan;
• Ensure brand awareness and customer engagement growth;
• Plan and coordinate PR, Influencer Marketing, Digital Marketing and other promotional activities;
• Manage the product launch process for new products;
• Constant communication with brand representatives and international partners;
• Analyze the market, consumer behavior and competitive environment;
• Control brand standards and visual presentation (Merchandising) in retail outlets;
• Organize events, presentations and special activities;
• Monitor and report on sales, marketing activities and brand results;

Qualification requirements:

• At least 5 years of experience in brand management, marketing or category development;
• Experience in Beauty, Luxury, FMCG or Retail sector is preferred;
• Experience working with international brands or partners;
• Experience in successfully launching new products to the market;
• Higher education in business administration, marketing or related field;Fluent English (oral and written);
• Strong analytical, strategic and communication skills;
• Experience in independently managing projects;
• Results-oriented and proactive approach;