Main functions and responsibilities:
- Brand research, market, competitor and target audience analysis;
- Brand strategy and positioning development;
- Brand concept development and presentation;
- Visual identity creation (logo, color scheme, typography, graphic elements, iconography);
- Brand verbal identity definition (basic principles of Tone of Voice);
- Brand Book preparation;
- Social media and corporate materials design;
- What do we expect from the candidate?
Qualification requirements:
- Experience in brand design or visual identity creation;
- Experience in brand strategy and visual system creation;
- Knowledge of Adobe Illustrator, Photoshop, Figma or other relevant programs;”