Main functions and responsibilities
- Brand positioning and strategy definition;
- Communication with brand representatives;
- Seasonal, annual budgeting and ensuring appropriate purchases;
- Selection of collections in brand showrooms;
- Product pricing, margin planning and control;
- Determining and implementing the balance allocation strategy in the store network;
- Taking care of the implementation of KPI indicators defined by the company, planning incentive offers;
- Implementation of financial indicators – GROSS MARGIN, RPM, SELLTROUGH, BUSINESS PLAN;
- Writing a commercial calendar and implementing it together with the marketing team;
- Active involvement in visual merchandising according to brand standards;
- Constant analysis of competitors.
Qualification requirements
- Higher education (preferably in business administration);
- At least 1 year of work experience as a brand manager
- Communication level knowledge of English and Russian;
- Knowledge of MS Office programs (especially advanced knowledge of MS Excel);