Key Responsibilities
- Developing the brand development strategy;
- Formulating the brand action plan, marketing activities, and budget;
- Analyzing competitor brands and assessing the current brand’s potential;
- Conducting consumer market research, monitoring market trends, and determining market potential;
- Analyzing the brand’s pricing strategy and developing recommendations;
- Monitoring and evaluation;
- Conceiving, organizing, monitoring, and evaluating promotional campaigns;
- Conducting monthly brand analysis and monitoring;
- Training presellers, merchandisers, and partner company consultants; providing them with comprehensive information about the brand.
Qualification Requirements
- Higher education;
- 3 years of experience in a similar position within the distribution sector;
- Experience in team management and effective delegation of tasks;
- Proficiency in foreign languages (English and Russian).