Main Duties:
- Involvement in the process of defining the company’s B2B marketing strategy;
- Identifying trends, opportunities and optimization methods based on the analysis of customer data and marketing campaign results;
- Defining advertising audiences for digital channel advertisements;
- Evaluating the effectiveness of implemented marketing campaigns (Google Analytics).
Requirements:
- Higher education is preferred in the field of business administration/marketing/digital marketing;
- Knowledge of marketing analytical tools;
- Experience in managing remarketing campaigns and effective use of audience segmentation;
- Knowledge of GTM, ADS Manager is required;
- Knowledge of SEO and SEM strategies;
- Computer office programs;
- Knowledge of English is important;
- Experience in managing digital and social media platforms;
- 2 years of work experience in advertising is preferred.
Personal characteristics:
- Creative thinking;
- Effective verbal and written communication skills;
- High sense of responsibility and organization.