Main function-duties:
- Participation in the annual strategic marketing planning process;
- Developing a marketing concept for the development of new services and products, defining a strategy and ensuring effective delivery to the customer;
- Participation in planning and implementation of marketing campaigns;
- Effective management of budget allocated for projects;
- Continuous monitoring of current market, industry and consumer behavior trends, timely initiation/management of relevant recommendations and projects;
- Participation in the preparation of marketing materials, their control and management, communication with the network;
- Periodic visit and monitoring of facilities (Tbilisi and regions). Periodic description and management of internal and external physical advertising materials (banners, lightboxes, promo
- Spots and others) available at the company’s facilities;
- Communication with partner organizations and advertising companies in order to plan further marketing activities;
- Communicating with the designer about ongoing tasks and ensuring compliance with visual information;
- Coordination of digital channels management, content creation and advertising process;
- Responsibility for brand presence and visibility at events organized or supported by the company;
- Preparation of reports on completed and planned marketing activities/works and evaluation of effectiveness;
- Assisting other departments in ongoing tasks.
Qualification requirements:
- Higher education in business administration/marketing;
- At least 2 years of experience in a similar position is necessary;
- Proficiency in English (both written and spoken).